SEO Basics to Understand
In this article, we will go over the basics of SEO.
SEO can be very complicated with different strategies and tactics but getting just the basics down is easy and beneficial enough to get the core value you need from SEO for your business.
Where is SEO Managed?
Google Search Console
Search Console is where Google indexes your website to crawl your pages and utilizes it to display the results onto the search engine results page. When you're setting up your website, you'll want to link and verify your website to your Google Search Console account.
Who is SEO Good For?
Any brand, person, or business with a particular audience they are trying to serve. (niche)
Local Businesses
How is SEO Done?
Google crawls your web pages through Search Console.
They check your Meta Titles, Meta Descriptions, and the content on your website. Metadata is displayed on the search results like this screenshot shows.
New and accurate content builds relevancy. (Refreshing metadata, posting blogs, links from both internal and external sources). Improved relevance leads to higher positioning on search pages.
Information gathered from your website is displayed on Google search engine results pages.
Links with high CTR get rewarded with higher positioning. Therefore, generating more traffic.
What Should I Expect From SEO?
Creating pages that are searchable on the internet.
A counterbalance for your Paid Advertising Strategy.
Finals Thoughts on SEO Basics
If you’re starting a new brand or website and want to show up for keywords like "social media" or "digital marketing," you’re in for a long journey my friend. Giant media companies like Forbes, Fortune Magazine, and Digital marketing agencies will be hard to beat as they produce tons of new content every week and have incredibly high levels of website traffic to keep up with.
You do, however, need to make sure you have all the SEO basics we covered in this article handled, like displaying the correct metadata and ensuring your website is Search Console-verified to show up for your brand name or keywords.
If you have a niche or a local business, like "stand-up paddle boards" or "San Diego Online Marketing Consultant," then an investment in SEO is much more plausible for you. These will be keywords that most major corporations will not be covering, and the barrier to entry for results here will be much easier.
In conclusion, when trying to accomplish SEO, the key is to have all your metadata set up correctly and continuously update your site with content containing the keywords you target. Eventually, you will see your website's relevancy rise for keywords as Google deems your website highly relevant for your local market or niche.
That does it for SEO basics to understand for more marketing-related content check out some other articles on my blog.
