5 Simple CRO Tips for ECom Product Pages
5 Simple & Easy to Implement Tips for Improving CRO & AOV
(Conversion Rate Optimization & Average Order Value)
Changes That Can Be Made in an Hour or Less to Significantly Boost Revenues!
1. Making Your Add to Cart Button Bigger and a Unique Color.
One of my favorite product page tips that often gets overlooked by big companies and brands. Since the entire goal of driving customers to a product page is to get them to “Add to Cart” and move them through the funnel, why not make it easier and more prominent?
With an eye-catching color like green or light blue and hard to ignore sizing (especially on Mobile). You’ll see the number of purchases you get from this trip alone increase
2. Include Merchant Security Signals and Guarantees Beneath the “Add to Cart” Button
When utilizing direct response advertising, we’re looking to drive orders as effectively as possible. Our goal is to make our potential customers as comfortable with their purchases as possible—even those who may not have even heard of our brand yet. With merchant security confidence and a brand guarantee, you’ll find that your purchase rates will be on the rise.
3. Implementing Your Product Reviews Directly Below the Product Descriptions.
When building your brand, everyone likes to know that others have had a good experience purchasing with your company. Nothing wrong with showing off all the people you’ve been able to make happy out there!
4. Adding Post Purchase Upsell Apps to Your Website
5. Take a look at Amazon.com
If you’re ever stuck for ideas on other ways to improve your website, go to Amazon and browse around as if you are a doctor looking at a website for a diagnosis.